Your media buying team, without hiring one.
Google Ads for licensed iGaming operators, run by senior media buyers inside your own accounts.
Book a 30-minute account reviewGoogle Ads in iGaming punishes generalists.
Most operators either overpay an agency that treats them like an e-commerce client, or carry a large in-house team for work that needs a few senior people.
Compliance is the job, not a checkbox
Every market has its own licence conditions, Google certification and ad restrictions. One mistake can pause an account for weeks.
Most agencies optimise the wrong number
Clicks and impressions look good in reports. What matters is first-time deposits, cost per FTD and the value of those players.
At scale, small leaks get expensive
At €500,000 a month in spend, a 5% inefficiency costs €25,000 every month. Few operators can see where it goes.
We work inside your house, not ours.
Magnetic operates like your own media buying department, only remote. We use your accounts, your tracking and your tools. Nothing is moved to our side.
Stays with you, always
- Google Ads accounts and manager account access
- Conversion tracking, analytics and all data
- Audiences, creatives and campaign history
- Every build, script and integration we make
What we bring
- Senior media buyers who run the accounts daily
- Account structure, bidding and growth strategy
- Reporting on FTDs, cost per FTD and ROAS
- Advisory input from a senior professional at Google
If we ever part ways, there is nothing to migrate. Your team picks up exactly where we left off.
Everything a media buying department does.
Account architecture
A structure built for compliance, measurement and scale, whether we rebuild your accounts or start from zero.
Daily campaign management
Bids, budgets, audiences, creatives and search terms, handled every day by the same senior people.
Measurement and reporting
Weekly reporting on first-time deposits, cost per FTD, deposit volume and ROAS. No vanity metrics.
New market launches
Certification, licence checks and campaign setup for each new regulated market you enter.
Policy and account health
We review ads, landing pages and account settings against Google’s gambling policies before problems appear.
Building your in-house team
If you want your own media buying function, we set up the processes, playbooks and hiring profiles to run it.
Two of us ran an iGaming Google Ads account spending €2,000,000 a month. The same people run yours.
No junior account managers, no handovers. Four specialists, one vertical.
Founder, head of PPC
Ten years in iGaming Google Ads. Leads strategy and oversees every account personally.
Senior media buyer
iGaming specialist on Google and Meta. Runs campaign execution and daily optimisation.
Performance manager
Owns analytics, attribution and reporting. Turns data into the next decision.
Google advisor
A senior professional at Google who oversees our approach and advises on platform direction.
Live in 30 days. Compounding after that.
A fixed onboarding sequence, so you know what happens each week. Results build as the account learns, and we tell you plainly where it stands.
- Week 1
Audit
Account and tracking review, goals and KPIs agreed.
- Week 2
Architecture
Account structure, audiences, bidding and measurement plan.
- Week 3
Build
Campaigns, ad copy and conversion setup in your accounts.
- Week 4
Launch
Live on controlled budgets. Baseline cost per FTD set.
- Months 2–3
Calibrate
Bidding tuned on real data. Waste removed week by week.
- Month 4 on
Scale
Budgets, markets and formats grow on a proven base.
We work with a few operators, closely.
We take on no more than six operators at a time, so every account gets senior attention.
A good fit
- Licensed in regulated markets
- Google Ads spend of €200,000 a month or more
- Clear targets for FTDs and cost per FTD
- Working tracking and analytics in place
- A decision-maker we can talk to every week
Not a fit
- Unlicensed or grey-market brands
- Spend below €150,000 a month
- No reliable tracking, or no will to fix it
- No time to review results and solve problems together
- Looking for the cheapest option
Questions operators ask us.
- Do you work in our Google Ads accounts or in yours?
- In yours. We use your Google Ads accounts, manager account, tracking and tools. Nothing moves to our side, and if we stop working together, access is handed back within five business days.
- Which markets do you cover?
- Regulated markets including the Netherlands, Belgium, Spain, Ireland, Estonia and Ontario. Before any launch we check the licence conditions and Google certification for that market.
- Who is a good fit?
- Licensed operators spending €200,000 or more a month on Google Ads, with working tracking and clear targets for first-time deposits. We work with no more than six operators at a time.
- How is pricing structured?
- A one-off onboarding fee, then a monthly retainer plus a share of spend. Above €2M a month in spend it becomes one flat fee. Performance bonuses are agreed in writing. We share exact figures on a call.
- How long until campaigns are live?
- Thirty days: audit in week one, account architecture in week two, build in week three and launch on controlled budgets in week four.
- Do you guarantee results?
- No. Nobody can honestly guarantee Google Ads results. We agree targets and data sources in writing before we start and tie our bonuses to them.
Let’s look at your account.
Thirty minutes. We review your current setup and tell you what we would change and why. No obligation.